MSP, AI benefits/risks, Cloud Security, Mergers and Acquisitions

MSP Update: Cloud Market Share 2024 for Amazon AWS, Microsoft Azure, Google Cloud

Share
Credit: Adobe Stock Images
  • AI Drives Investment: Cloud Market Share 2024 for Amazon AWS, Microsoft Azure, Google Cloud
  • “Nobody Does What We Do”: Thrive’s Growth as a Next-Gen Platform MSP
  • Expect the Unexpected: How MSPs Can Help Prepare for IT Outages
  • Hard Times? MSP Revenue Growth Decelerates (and What to Expect for 2025)

Every MSP is involved in cybersecurity or should be involved in cybersecurity. But the world of managed services involves many other technologies, tools and trends as well.

With that in mind each week MSSP Alert brings you the top headlines from our affiliate site ChannelE2E which focuses on MSP tools, M&A, AI, and other topics of importance to service providers.

This week, we dig into current trend around MSPs and MSSPs that acquire smaller companies and roll them under the same umbrella. We also delve into how MSPs and MSSPs can play a key role in bolstering customers' incident readiness and help them prepare for IT outages.

On the cloud front, we probe the question: What type of cloud market share do Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform each hold and what are the implications for the Top 250 Public Cloud MSPs, particularly in the age of AI? Finally, we examine how MSPs are experiencing a tougher period when it comes to sales than they have in a while. Specifically, MSPs are seeing a deceleration in revenue growth.

AI Drives Investment: Cloud Market Share 2024 for Amazon AWS, Microsoft Azure, Google Cloud

What type of cloud market share do Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform each hold and what are the implications for the Top 250 Public Cloud MSPs, particularly in the age of AI?

Canalys has tracked global spending on cloud infrastructure services for years, and the channel-focused market analyst firm recently refactored its historical data to account for a review of definitions, service categories and source data.

The big news is that Amazon continues to hold the largest market share with its Amazon Web Services (AWS) at 33% of the market in Q2 2024. It is followed by Microsoft Azure with 20% of the market and Google Cloud with 10%. All other cloud infrastructure providers comprise the remaining 37% of the market for Q2.

Read the full story on Channel E2E.

“Nobody Does What We Do”: Thrive’s Growth as a Next-Gen Platform MSP

Merger and acquisition (M&A) activity in the MSP and MSSP spaces has been relatively consistent over the years, with companies buying up one another to gain strategic advantages. This continued consolidation has led to the emergence of platform companies - MSPs and MSSPs that acquire smaller companies and roll them under the same umbrella.

ChannelE2E has an ongoing series looking into this trend. Most of these large platforms are backed by private equity firms and have a dedicated M&A team handling the logistics of sourcing, assessing, buying, and integrating these companies.

Each platform company seeks to differentiate itself in different ways. For example, Brightworks IT prioritizes cultural fit as a core element of its acquisition strategy while Ntiva’s M&A process aims to leverage the company’s broader resources and expertise to grow recently purchased companies. The 20 MSP founder Tim Conkle imagined a collaborative network of many MSPs, where owners could share wins from one company to the next. 

Read the full story on Channel E2E.

Expect the Unexpected: How MSPs Can Help Prepare for IT Outages

As disruptive as IT outages are, they are also, unfortunately, ubiquitous. Hardly a week goes by without news of yet another outage -- whether unintentional (as with the July 2024 CrowdStrike incident) or because of a ransomware or other cyberattack.

That doesn't mean they have to catch us off guard -- MSPs and MSSPs can play a key role in bolstering customers' incident readiness and make sure their clients are as prepared as they can be to expect the unexpected, survive an IT outage or service disruption and come back stronger. The first step is paying attention to the basics.

IT infrastructure and services have become as mundane as plumbing and electrical, Dmitry Sotnikov, chief product officer, Cayosoft, told ChannelE2E. And while that has enabled giant leaps forward in innovation and digital transformation, it has also enabled a certain amount of complacency from organizations when it comes to compliance, risk and even cybersecurity.

"These mundane systems that you depend on, that become sort of like your dial tone, or your plumbing, they don't tend to receive the same attention anymore as more 'exciting' tech," Sotnikov said.

Read the full story on Channel E2E.

Hard Times? MSP Revenue Growth Decelerates (and What to Expect for 2025)

MSPs are experiencing a tougher period when it comes to sales than they have in a while, according to newly released Service Leadership data. Specifically, MSPs are seeing a deceleration in revenue growth.

Service Leadership VP and GM Peter Kujawa told ChannelE2E that over the last 3 to 4 quarters MSPs have said they've had a tougher time growing revenue. There are likely a couple of factors contributing to this deceleration of growth, he said. First, this decline in growth comes after the COVID bubble really accelerated sales for MSPs the last few years as so many companies initiated work-from-home programs and required a great deal of IT help as a result. But that bubble has burst.

The second factor is this: 2024 is an election year, and with the U.S. Presidential election looming there’s tremendous uncertainty in the market.

Read the full story on Channel E2E.

An In-Depth Guide to Cloud Security

Get essential knowledge and practical strategies to fortify your cloud security.